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About Disruptor Works
What We Do
Badger Signal Works helps leadership teams uncover the truth inside their marketing systems.
We:
Audit execution across SEO, AEO, GEO, paid media, and CRM integration
Identify signal vs noise in data and reporting
Expose breakdowns between strategy and actual implementation
Validate whether systems, people, and tools are aligned
Reveal hidden growth opportunities
What We Don't Do
Badger Signal Works helps leadership teams uncover the truth inside their marketing systems.
• We don’t replace your team.
• We don’t undermine them.
• We work alongside them to elevate clarity and performance.
Why It Matters
In a world where everyone says AI is working and campaigns are running, leadership deserves real clarity on what’s actually driving results and what’s being missed. Badger Signal Works cuts through the noise to deliver measurable signal — so decisions are based on evidence, not assumption.
Leadership
Andrew Luce is an entrepreneur, consultant, and growth strategist who helps companies find clarity inside complex marketing and technology systems. As a Partner at Badger Signal Works, he works with founders, mid-level leaders, and executive teams to uncover hidden gaps in marketing performance, align systems and data, and turn strategy into measurable execution.
Andrew specializes in marketing audits, CRM and data infrastructure alignment, and revenue optimization, helping organizations “see clearly” by diagnosing what is truly happening inside their marketing operations, technology stack, and team performance, then building practical roadmaps that drive traction and accountability. His approach blends strategic clarity, systems thinking, financial discipline, and pattern recognition—focusing on root causes rather than surface-level fixes and strengthening internal capability for long-term leverage. Across media, growth-stage startups, wellness brands, and agricultural innovation ventures, Andrew has consistently helped companies modernize operations and future-proof their business models in rapidly evolving technology environments. He has founded four firms of his own (including Content Creators, now in business for 30 years), launched five companies for high-net-worth entrepreneurs, and worked with thousands of founders and organizations to deliver meaningful, repeatable results.
Andrew Luce
Partner
phone: xxx xxx xxxx
email: andrew@disruptorworks.com
Jess Dennis
Partner
phone: xxx xxx xxxx
email: jess@disruptorworks.com
Jess Dennis is an accomplished Operational and AI Process Improvement Consultant based in the Charleston, South Carolina area, bringing deep expertise in optimizing business workflows, enhancing cross-functional performance, and leading high-impact product teams.
Throughout her career, Jess has specialized in streamlining operations and integrating intelligent automation into core business processes, leading multidisciplinary product teams across engineering, UX, and content to build scalable software solutions that support career exploration, workforce optimization, and mission-critical goals; blending strategic planning with hands-on execution, she identifies inefficiencies, redesigns workflows, and implements AI-driven process improvements that empower teams to work smarter—bringing to Disruptor Works a combination of analytical rigor, collaborative leadership, and a forward-looking vision that helps organizations thrive in a rapidly evolving technological landscape.
What a Disruptor Represents
Disruptors are known for three things:
A disruptor represents forward motion in a world that defaults to inertia. It’s not chaos for the sake of chaos — it’s the willingness to challenge assumptions, question outdated systems, and rethink what others accept as “the way it’s always been done.”
A disruptor sees inefficiencies others overlook, spots opportunity inside complexity, and has the courage to redesign processes, models, and strategies to create better outcomes. It represents clarity over convention, innovation over complacency, and measurable progress over noise.
At its best, a disruptor doesn’t destroy — it improves, modernizes, and builds something stronger in its place.
That’s how we work.
